Task 2: research into existing products

media terms: tools of textual analysis

camera shots:

• close up
• medium close up
• extreme close up
• medium shot
• long shot
• extreme long shot/establishing shot
• crane shot
• high angle shot
• low angle shot
• tracking shot
• panning
• point of view shot (POV)
• over the shoulder
• 2 shot

Genre: The classification of any media text into a category or type.

denotation: the surface or literal meaning of what we see.

connotation: the deeper meaning to what we see. for example a dove may have connotations or peace.

verisimilitude: the idea of a believable constructed world.

representation: how things are represented through the media text. (people,groups, places etc.)

Ideology: A system of beliefs/values, which can be identified in mass media.

mise en scene: what we can see in a shot.the design and arranging of the frame. This generally includes the locations design, props, and also design of actors clothing.

sound: within media sound is often used to create a particular atmosphere. weather its light and jovial or dark and tense;the specific choice of music is often used to reflect and emphasise this.

editing: Film editing is part of the post-production process of film making. the selection of shots or sound are often chosen to create a specific reaction from the demographic.